3D and AR Try-On Experiences for Festive Season Marketing

As raymans aasdfdsfsdf the festive season approaches, luxury fashion brands face the challenge of creating impactful marketing campaigns that stand out and resonate deeply with their audience. With competition intensifying during the holidays, innovation managers and marketing leaders must explore technologies that engage customers and foster stronger connections.

3D and AR (Augmented Reality) try-on experiences are game-changers in this arena. Blending immersive technology with customer-centric storytelling allows brands to elevate their festive campaigns from traditional promotions to interactive journeys. In this article, we’ll explore how 3D and AR try-on technology can transform product launches and marketing strategies with measurable benefits far beyond aesthetics.

Increase Average Session Time

Festive collections often include seasonal favorites like scarves, bags, high boots, or special-edition accessories. With AR try-on, customers can "wear" these items virtually, envisioning how they fit into their wardrobe. This increases session times by as much as 109% and creates an emotional connection that enhances purchase intent. A customer trying on that statement scarf or a pair of high boots online already imagines it as part of their holiday plans — a powerful driver for sales.